---
title: "CFO Mindset with Jon Blair"
description: "In this latest CFO Mindset episode, we hand Jon Blair, Founder of Free to Grow CFO the mic to learn about the most common mistakes scaling D2C brands make and why cash flow starts to diverge from P&L."
language: en
canonical: https://www.flex.thisisbrew.com/blog/cfo-mindset-with-jon-blair/
lifecycle: live
---

# CFO Mindset with Jon Blair

---

*This is a markdown version of [https://www.flex.thisisbrew.com/blog/cfo-mindset-with-jon-blair/](https://www.flex.thisisbrew.com/blog/cfo-mindset-with-jon-blair/) for AI/LLM consumption.*